There's really not that much for us here Phil,
A private company trying an ad campaign that encourages people to order in a foreign language.
First off, it's not in California, for a change.
Secondly, they don't say they encourage illegals
Third, they are foolishly giving away their products to people who are notorious for getting free stuff. They foolishly believe this will earn them a loyal customer base, and I highly, highly doubt that. What they are going to have is a bunch of freeloaders taking advantage of sleezy generousity. Mexicans are not going to endear themselves to this company after the freebies are gone, and the company is going to find a hole in their wallet in short order
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